The final implementation of packaging design depends half on creativity and half on printing adaptability. Many designers spend a lot of effort on design drafts, but due to disconnection from printing processes, they have to revise and rework repeatedly, which not only delays the project progress but also consumes creative enthusiasm. In fact, doing a good job in the communication connection between "design and printing" can greatly reduce the rework rate. The following 4 core communication tips will help you efficiently connect the last mile from design draft to finished product.
Confirm core parameters with the printing manufacturer before design to avoid passive adjustments later.
Clarify the compatible formats of printing equipment, prioritize vector formats such as AI and PDF, and avoid pixelated images like PSD which may be distorted when enlarged.
- Confirm the color mode; printing requires the CMYK mode (instead of RGB commonly used in design), and calibrate color values in advance to avoid color deviation.
- Ask about the minimum bleed and safe distance requirements to ensure patterns and texts are not cut or improperly left blank.
Don’t discuss processes after the design is finalized; communicate in advance to make the implementation of creativity smoother.
If the design includes special processes such as hot stamping, UV, and embossing, confirm whether the manufacturer has corresponding equipment and the size and position limitations of the processes.
- Adjust the design according to the characteristics of packaging materials. For example, reduce color saturation for kraft paper printing, and reserve process connection space for laminated materials.
- Avoid overly complex design elements, such as extremely thin lines and gradient edges, which may lead to blurred or discontinuous printing.
After completing the design draft, check details item by item with the manufacturer to eliminate "rework caused by small problems".
Check the text outline conversion to ensure that special fonts will not display abnormally due to unoutlined text.
- Confirm the image resolution; printing requires a resolution of more than 300dpi to avoid blurred finished products.
- Verify the position of the cutting line to ensure accurate folding and cutting, and avoid pattern misalignment or content loss.
Before the finalization, be sure to ask the manufacturer to provide printed samples and verify the effect with physical objects.
Compare the color difference between the sample and the design draft, and adjust the color value in time (printing color is affected by materials and equipment, and visual preview cannot be fully matched).
- Check the process implementation effect, such as the gloss of hot stamping and the three-dimensional sense of UV, to confirm whether it meets the design expectations.
- Simulate the packaging folding and assembly process to verify the structural rationality and avoid wrinkles and cracks after forming.
